Bordering on being a perfectionist, she is known for her meticulous attention to detail. Amanda works closely with the team to strengthen relationships, manage key accounts – particularly in the fleet and leasing sectors – and explore new opportunities to grow the business.
Known for her organisational streak (or bossiness, depending on who you ask!), Amanda enjoys nudging the team into action and prefers things done just the way she likes – her husband can certainly vouch for that! Strategic yet hands-on, Amanda thrives on bringing people together and finding solutions that deliver long-term value and success.
Since ADS was founded, she has worked with Auto Platforms as Chief Product Officer for their MotorComplete solution, playing a pivotal role in developing this leasing broker platform. Amanda continues to provide strategic guidance to ensure it evolves and delivers measurable value to the broker community.
With nearly 30 years in the automotive sector, Amanda has extensive experience in data and systems for the fleet, rental, and leasing markets. Her career highlights include leading key client partnerships at CAP HPI and managing strategic collaborations across the automotive sector.
Outside of work, Amanda enjoys spending time with her husband and son, exploring new places as a family. With a love for the outdoors and wild swimming, she embraces the chilly waters of the Peak District twice a week – the colder, the better – and escapes to her holiday retreat in North Wales whenever she can. Her cockerpoo, Max, is an honorary member of the ADS team and frequently makes appearances in Teams meetings, ensuring everyone remembers he’s part of the action.
