Most dealers don’t have consistent SMR pricing across their business.
Different systems, different data and different answers depending on who quotes.
SMR iQ is an SMR pricing engine that helps dealer groups deliver consistent service pricing, maintenance pricing and workshop quotations across websites, call centres, advisors and booking journeys.
SMR iQ creates a single source of truth for aftersales pricing – delivering accurate, real-time SMR pricing, service guidance, MOT recommendations and tyre pricing wherever the customer interacts with your dealership.
Across most dealer groups, SMR pricing is fragmented with no single, reliable source of truth across systems or channels.
All of these issues come down to one thing: no single source of truth for SMR pricing.
SMR iQ solves this by creating a single, consistent source of SMR pricing across your entire business.
SMR iQ unifies labour times, OEM service schedules, parts data and EV logic into a single, accurate SMR source.
It delivers accurate SMR pricing and service guidance across websites, call centres, chatbots, service advisors and booking tools – ensuring every customer receives the same information, wherever they enter the journey.
SMR iQ can power your existing channels – and can also be paired with our Integrated Service Booking Tool where you need a complete online journey.
Ensures the correct service, maintenance and tyre recommendations are identified for each vehicle based on age, mileage and manufacturer requirements.
Applies the correct labour times and associated parts for each operation, helping advisors provide accurate SMR pricing without manual lookup or system-hopping.
Automatically recognises service plans, maintenance contracts and Motability vehicles to prevent incorrect pricing, duplicate charges and booking errors.
Dealers choose SMR iQ because it delivers accurate SMR pricing everywhere and removes inconsistency across the business.
Real-time pricing and service guidance embedded into online journeys to improve trust and conversion.
Advisors quote faster with accurate SMR data in a single view, reducing lookup time and call duration.
Provide accurate service, MOT and repair recommendations within chatbots, Voice AI and digital assistants using the same SMR logic used across the dealership.
Accurate SMR pricing flows directly into confirmed workshop bookings, reducing errors and abandoned journeys.
Already have a booking tool? SMR iQ can sit behind it and keep pricing accurate.
Need a customer-facing journey as well? Explore our Integrated Service Booking Tool.
SMR iQ keeps all SMR pricing accurate whether you use your own booking tool or our integrated solution.
We combine real-time SMR intelligence with deep automotive experience to help dealer groups deliver faster, more accurate and more consistent aftersales journeys – across advisors, websites, call centres and booking tools.
SMR iQ removes manual lookups and pricing inconsistencies – making aftersales pricing faster, clearer and more consistent across every channel
Booking Conversion Rate
Increase in Net Bookings
Replacing our traditional enquiry-led process with the more intuitive and consistent SMR iQ helped our customers to better understand exactly what their car needs and how much it will cost. This has clearly increased their confidence, which is reflected in stronger booking conversion rates and increased bookings overall.
