Only a portion of your database represents genuine commercial opportunity.
We identify the vehicles that still matter – so you can focus on the records that actually drive revenue.
That makes database improvement simpler, faster and far more cost-effective than most dealers expect.
are no longer owned by the recorded customer
of customers have moved address
of records relate to deceased individuals
You’re marketing to vehicles you no longer own – while missing the ones that still generate revenue.
Dealers do not need to correct 20 years of historic records.
We identify the vehicles that still represent genuine commercial opportunity
So database improvement is focused where it will deliver the greatest revenue impact.
We analyse your database and quantify the commercial impact of incorrect records.
Records are categorised into revenue-active groups - recent, lapsed and historic.
Data corrections are applied in commercial priority order and can be monitored over time.
Everything is designed to fit seamlessly into your existing systems so you can apply this approach without disruption.
We fit around your existing DMS and CRM setup, so there’s no need to change systems or introduce complex processes.
We’re happy to collaborate directly with your current providers, making the process straightforward and easy to implement.
Your data is handled efficiently and securely, with everything designed to minimise disruption to your day-to-day operations.
Your Vehicle Database Health Check shows you where your data is no longer accurate.
We identify vehicles where:
We also highlight vehicles that haven’t been seen by your dealership for several years.
Not every vehicle represents the same level of opportunity.
We segment vehicles by when they were last seen:
Vehicles beyond this point are far less likely to drive engagement.
Only focus on cleansing the data that will actually generate bookings and revenue.
Let us show you where the real opportunities are
Choose a schedule that suits your business - quarterly, periodic or as needed. Regular cleansing keeps your database accurate, reduces admin, and maintains the long-term value of your data.
Your data can be monitored on an ongoing basis, with changes such as keeper updates and new addresses identified and applied quickly. This helps ensure your CRM stays accurate, up to date and commercially effective. Learn more about Dealer Data Watch
