Constantly accumulating more information in 2026 will not help in navigating an unstable market when a mindset shift is what’s needed, say data experts
Dealers rely on their DMS data every day – for contact, marketing, service reminders, recalls, and compliance. But here’s the uncomfortable truth: most of that data is inaccurate.
Dealers miss revenue of more than £34m across 15 groups in 18 months, new ADS analysis reveals.
Fix simple data errors to reach the right owners, boost recall performance and bookings, and unlock revenue in customer records.
ADS warns of a ‘once in a generation’ shock for those focusing entirely on new car sales.
Millions of unrepaired recalls are costing franchised dealers valuable revenue and customer loyalty. Jon Sheard, Operations Director at ADS, explains why it’s time to rethink recalls.
