Mark Bassford

Product Director
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Mark is the relationship builder at ADS, always eager to meet new people, nurture connections, and open doors for business.

Thriving on face-to-face interactions, he prefers a chat over the phone to emails. He often protests when Amanda nags him about LinkedIn interactions or recording outcomes on the CRM, but he’s always the first to embrace the latest shiny Apple gadgets. A true brand snob, Mark picks style over practicality – especially when it comes to tech and cars – much to the amusement of Jon and Amanda, who are more about reliability than aesthetics!

With over 24 years in the automotive industry, Mark is passionate about account management and developing long-term client relationships. He uses his extensive network and industry expertise to uncover new opportunities, forge partnerships, and ensure ADS’s clients always get the right solutions. Mark constantly looks for ways to push the business forward, and his hands-on approach ensures ADS stays ahead of the curve by working with partners to embrace new technologies and solutions.

Before joining ADS, Mark spent years at CAP HPI, where he honed his skills in developing strategic partnerships and delivering client-focused solutions. His ability to connect with people and understand their business needs has been a key driver of his success in account management and business development.

Mark is sociable and enjoys spending time with family and friends, whether relaxing at home or sharing a meal together. A fan of property renovation, he thrives on a challenge. Of course, his four-legged friend, Milo, keeps him on his toes, always up to no good – whether it’s on a muddy walk or a mischievous adventure! Milo has also been known to join the ADS team for off-site meetings, ensuring he’s part of the action wherever it happens.

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