Re-engage lapsed customers and fill your workshop.
Every recall creates a timely, credible reason to get back in touch – and win the customer back. Recall Alert helps franchised dealers identify vehicles with outstanding recalls so you can prioritise the right owners and offer a simple way to book. Combine recall visits with MOT or service work to turn each contact into repeat revenue and lasting loyalty.
Use Recall Alert your way – take the data-only option and manage outreach in your own systems, or choose a fully managed route delivered with our trusted partners. Either way, you gain clear visibility of recall opportunities and a proven process to convert them.
Manufacturer-led processes can be slow or fragmented – postal notices take time, emails bounce, and messages may not reach the current keeper. Taking control of outreach keeps communication timely and reliable.
Many customers never hear about their recall, leading to missed workshop revenue. Proactively alerting them shows you care, strengthens trust, and keeps the relationship active.
Lapsed customers may be using independents, but recalls must be completed by a franchised dealer – a valuable reason to bring them back. Treat each recall as a re-engagement moment that rebuilds long-term loyalty.
of lapsed customers may have outstanding recalls.
of contacted lapsed customers make a workshop booking.
average invoice value from additional bookings.
Once data is cleansed, outstanding safety recalls are identified within your customer database.
Focus on lapsed customers or those not already booked into your workshop.
Reach out with timely, reliable communications and give customers an easy way to book.
Use recall visits as an opportunity to add MOT or service work and boost revenue.
We cleanse and verify vehicle and customer records using licensed data — fixing outdated addresses, keeper changes and deceased flags.
Cleaned records are matched against validated SMMT recall data for accurate targeting.
Accurate data plus verified recalls gives you confidence to contact customers via your CRM, booking tools or preferred method.
“Recall Alert has truly transformed the way we connect with customers. The seamless integration with our CRM provider improved communication, fostered trust, and unlocked new revenue opportunities. ADS exceeded expectations by offering a user-friendly, comprehensive recall solution. The results speak for themselves!”
Keith Jackman, Sandown Group
For one-off checks, dealers can use the official gov.uk recall checker, but Recall Alert is designed for managing recalls at scale across your entire customer database – helping you reconnect with customers who may not have visited your dealership for some time.
Trusted by leading partners and dealerships, we combine smart data, proven tools, and deep industry knowledge to deliver reliable recall management.
